My Infographic

Amanda Todorovich is the senior director of Content and creative services at the Cleveland Clinic. She holds a bachelor’s degree in Public Relations from Ohio Northern University and a master’s degree in communication from the University of Akron. Amanda has been able to turn the content of Cleveland Clinic into a powerhouse of revenue.  

            The goal of this infographic is to provide information and statistics about Amanda’s keynote at the Social Media Workshop and what she has been able to do for Cleveland Clinic. The Specific statistics on the infographic are key to explaining the success of Todorovich and her team. Statistics help explain in better detail the success of the content rather than just talking about it. The infographic also needs to be easily scan-able to the reader. This is because the customers, employees, bloggers etc. seeing this infographic want to read something rememberable and easy to just glance over. This infographic should also be easy to share with others. This is because since infographics are visual and attractive, it makes it easier to for someone to share it with other consumers which is a very important goal of this plan.