"The Art of Social Media", The Final Chapters

In the last few chapters of the book “The Art of Social Media” by Guy Kawasaki, I learned how to optimize my personal social media platforms. For Instagram, you have to just keep it simple. This means that you shouldn’t have to overthink what you do on the platform because you can only post from mobile phones and tablets. Unlike other platforms online, you can get away with adding more hashtags in a comment in order to get more visibility. Iconosquare is a great place for you to find the most popular hashtags. For Twitter, a way to optimize your account is to add a graphic to your tweets. This is because they can attract more attention from people. When you tweet something online, you can add up to four pictures. You can then tag up to ten people when you post something, and this doesn’t affect your character count of your tweet. A notification will then be received by the people who are tagged in a certain tweet. For YouTube, you have to be able to attract viewers to your videos. You do this by including keywords and showing what your posting schedule is so people know what to expect from you. Also, to make your videos more interesting, create an intro and outro in your videos. An intro and outro is a short clip with a picture of your logo and a jingle. In order for people find you on YouTube when they search something, you have to add keywords and clear descriptions in your videos so they can find you. I finally learned how to put everything together in the final chapter. Start this by first building the foundation of your social media profile. This means refreshing all profiles email signatures or avatars so that they match on all your platforms that you have. You then can refresh all bios and make those match. The next thing you can do is go to market. This means you can share at least two of your creative posts you put out to the public per day on each platform you have. You can also share graphics with quotes at the rate of 2 per day Square schedule Twitter chats during the week of your publications schedule. This book taught me a lot about social media, and I’m glad I was able read it.