"Social Media for Strategic Communication"- Chapter 4

In chapter 4 of the book “Social Media for Strategic Communication” I learned about what it’s like to be a social media professional. Social media is all about growing, expanding, and being adaptable in the field. Social media professionals have to start small and then work their way up in order to be successful in the field. High paying jobs don’t happen overnight, social media professionals have to spend a lot of their time honing in on their skills making them good at what they do. They also have to make sure they are always growing and trying to get better. This means never settling for good enough, and it’s going to take some time. Professionals in social media also always have to update their skills because social media is always changing and is constantly coming out with new ideas. On average, a social media manager’s salary comes in around $47,422 a year.  A social media strategist ties in the goals and other objectives for the company they work for. This type of social media professional takes on more of a leader role, rather than a technician role. A social media specialist salary can average out to around $40,773. A social media specialist is usually behind the scenes doing the tech work. Even though these are where salaries usually fall, having multiple tools, better skills, and more training can lead to higher salaries for these professionals. Content creators are in charge of the imaginative side of things. Content creators have to be able create work to resonate with the audience they are trying to target. The top content creators are able to identify which stories and insights their target audiences want without even knowing they want it. While content is a key element for these creators, context is also very important. These creators have to be able to identify what the purpose of a piece of content is from the view of a strategist and use the content to work with a coordinator, a community manager, and strategist in order to confirm the content falls in line with the message. You can learn more about this topic here.