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How TopGolf is Breaking Barriers Across the Country
The game of golf has been constantly changing, and many people are trying to make it more open to people who have put golf into a certain stereotype. This category golf has been put into for many years is being broken down by a certain entertainment venue that has won over people of all interests across the country. This is TopGolf, an outdoor driving range with locations across the country. But this more than just a driving range where you hit a bucket of golf balls for an hour then leave. This is the place where golf becomes cool, where you don’t have to be good at golf, or even not like golf, to have a good time with friends. TopGolf features 3 stories of indoor hitting bays, each one climate controlled so you can play year round. Each bay also has couches and tables for relaxation so you can eat, drink, and have a good time when you’re not playing. Topgolf describes their venues the best as saying “Each venue features fun and competitive golf games for all ages, climate-controlled playing bays for year-round comfort, an impressive food and drink menu, private spaces for groups of any size, HDTVs to watch the big game and a music selection that will make every visit feel like a party”. You can learn more about TopGolf’s story here. TopGolf has learned the art of attracting people to their venue by mastering social media. At each location, TopGolf has a “social wall” in their main lobby. This means when people come to Topgolf, they can use the hashtag Topgolf on Twitter, and they could be featured on the wall. Social Media Today put it it like this “Each venue has a '"social wall"' on which live tweets are streamed, encouraging patrons to tweet and see their post on a big TV screen. In-house DJ's seek song requests by tweet, social contests can allow lucky patrons to skip the line, and the company has seen successful engagement with Snapchat filters even though it doesn't currently have a corporate Snapchat account". You can learn more about TopGolf's social media practices here. Social Media has made TopGolf one of the biggest entertainment venues in the country, while at the same time breaking barriers to bring more people to the game of golf.
The game of golf has been constantly changing, and many people are trying to make it more open to people who have put golf into a certain stereotype. This category golf has been put into for many years is being broken down by a certain entertainment venue that has won over people of all interests across the country. This is TopGolf, an outdoor driving range with locations across the country. But this more than just a driving range where you hit a bucket of golf balls for an hour then leave. This is the place where golf becomes cool, where you don’t have to be good at golf, or even not like golf, to have a good time with friends. TopGolf features 3 stories of indoor hitting bays, each one climate controlled so you can play year round. Each bay also has couches and tables for relaxation so you can eat, drink, and have a good time when you’re not playing. Topgolf describes their venues the best as saying “Each venue features fun and competitive golf games for all ages, climate-controlled playing bays for year-round comfort, an impressive food and drink menu, private spaces for groups of any size, HDTVs to watch the big game and a music selection that will make every visit feel like a party”. You can learn more about TopGolf’s story here. TopGolf has learned the art of attracting people to their venue by mastering social media. At each location, TopGolf has a “social wall” in their main lobby. This means when people come to Topgolf, they can use the hashtag Topgolf on Twitter, and they could be featured on the wall. Social Media Today put it it like this “Each venue has a '"social wall"' on which live tweets are streamed, encouraging patrons to tweet and see their post on a big TV screen. In-house DJ's seek song requests by tweet, social contests can allow lucky patrons to skip the line, and the company has seen successful engagement with Snapchat filters even though it doesn't currently have a corporate Snapchat account". You can learn more about TopGolf's social media practices here. Social Media has made TopGolf one of the biggest entertainment venues in the country, while at the same time breaking barriers to bring more people to the game of golf.
top golf is great, I've been a few times with some buddies of mine back home. I am in no way shape or form a good golfer nor do I claim to be but top golf offers a great environment to try golf and spread the game.
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