The Art of Social Media
The chapters that I read this week in the book “The Art of Social Media“ by Guy Kawasaki really intrigued me. Guy really stressed the importance picking a neutral screen name, and that people only spend a few seconds looking at a profile before deciding to either follow or ignore the page. A person’s profile should give the impression to a potential follower that he or she is trustworthy, likeable and competent. I never really knew how important it was for your avatar to be so specific and exact. I learned that the avatar should be a small and circular of your logo and that it validates who you are. An avatar also provides the most data about what kind of person you are and that you should stick with one profile picture on all platforms. This is because it will help people recognize you on all social-media platforms and also reduce questions about who you are on one page and who you are another. Another piece of advice I took from this reading is that your Mantra, or tag line, can attract many people. This can a two to four word line that explains why you or your organization exists. This tag line should also be the same thing on every platform you have.
Moving on to the second half of the reading, I learned how to deliver good content and not run out of information. One way to do this is by using content curation. Content curation involves searching and finding other people’s good information and summarizing that, then sharing the information. I also learned that if you want to perfect your posts, you have to keep it interesting. You can do this by thinking more broadly and take more chances on posts. It’s also important keep being bold on your page. Guy put it that if you’re not making some people mad, you’re not using social media right. There are going to be people who are going to complain and say too much. Even though there are going to be people out there on social media who will do this, you can’t let them get to you. However, you can respond to these comments at times. I learned that if you choose to this, you have to use the right tools. An example of this is by using “mentions”, not hashtags. A hashtag is to share a topic with people, this is different from a response. Also, when responding to commentss you have to consider the whole audience, and respond to somebody, it goes to everybody.
These chapters I have read were very interesting and I learned a lot. I am excited to read the rest of the book and learn more about the art of social media.
Moving on to the second half of the reading, I learned how to deliver good content and not run out of information. One way to do this is by using content curation. Content curation involves searching and finding other people’s good information and summarizing that, then sharing the information. I also learned that if you want to perfect your posts, you have to keep it interesting. You can do this by thinking more broadly and take more chances on posts. It’s also important keep being bold on your page. Guy put it that if you’re not making some people mad, you’re not using social media right. There are going to be people who are going to complain and say too much. Even though there are going to be people out there on social media who will do this, you can’t let them get to you. However, you can respond to these comments at times. I learned that if you choose to this, you have to use the right tools. An example of this is by using “mentions”, not hashtags. A hashtag is to share a topic with people, this is different from a response. Also, when responding to commentss you have to consider the whole audience, and respond to somebody, it goes to everybody.
These chapters I have read were very interesting and I learned a lot. I am excited to read the rest of the book and learn more about the art of social media.
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